\GoMining – Enriching brand authority with Mike Ermolaev’s thought contributorship

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Reputation Management
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Content Creation
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Contributorship
Type of client:
Mining platform
Company size:
Enterprise
Year:
2024
Overview
GoMining, a long-standing online platform that eliminates technical mining complexities by offering Bitcoin hashrate ownership via NFTs, was looking for ways to boost its brand value in the eyes of its loyal community. The company was dedicated to empowering its users with comprehensive industry coverage, amplified with high-quality expert insights. The team approached us for assistance in getting their idea off the ground with maximum reputational impact.
What we did
This is when we realized it was time for our founder and CEO, Mike Ermolaev, to step up the game with his recognized crypto market expertise. Leveraging his media contributorship experience, we proposed that the client publish signature weekly news digests under Mike's name, highlighting the most important crypto developments from his unique perspective. Today, GoMining’s exclusive “GoMarket Weekly” digests deliver the latest industry observations, from in-depth analysis of market reports and trends like Bitcoin's price performance to the intricacies of mining and regulations. We continue to execute a full-service project that includes everything from planning and structuring the article to content creation and SMM efforts, engaging the company's 150,000 social media followers with the digests and keeping them in the loop.
Results
Our thought contributorship efforts resonated with the client’s strategy of boosting brand credibility. The series of “GoMarket Weekly” digests regularly appears on GoMining’s blog, fortifying the company’s status as an accomplished market maven. In turn, Mike's long-lasting collaboration with the GoMining team serves as further evidence of his worth as a market analyst and his relevance as an industry contributor, capable of turning any brand into a crypto authority.
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