\GoMining & Crypto Daily – Augmenting brand reputation through a turnkey interview series with industry titans

#
Reputation Management
#
Content Creation
#
Media Coverage
Type of client:
Mining platform
Company size:
Enterprise
Year:
2024
Overview
GoMining, a long-standing online platform that eliminates technical mining complexities by offering Bitcoin hashrate ownership via NFTs, aimed to advance its industry reputation as part of an impactful brand awareness strategy. To develop the most effective PR tools that would upgrade the brand's image and provide a quality first touch with new audiences, GoMining turned to us for assistance.
What we did
We invited GoMining to establish itself as a promoter of valuable crypto content. Within this narrative, our founder and CEO, Mike Ermolaev, leveraged his expertise as an exceptional interviewer by hosting the highly regarded "Crypto Opinion with Mike Ermolaev" interviews on Benzinga.com, reaching an audience of over 18 million. In collaboration with Crypto Daily, Mike introduced the special "GoCrypto" series of industry talks with crypto celebrities, exclusively powered by GoMining. Handling this campaign as a turnkey project, we managed the entire scope of work, from negotiating terms with Crypto Daily and finding interviewees to preparation activities and content creation.
Results
The campaign resulted in the release of 13 top-tier interviews with C-level professionals and founders from major corporations, including TRON, S&P, Coinbase, Binance, Ripple, and Sky Mavis. As a result of our partnership with Crypto Daily, these interviews reached a 10.8 million audience, while the number of re-publications on other platforms extended the total outreach to over 732 million. The custom interview series, based on Mike Ermolaev’s interviewing experience, allowed GoMining to showcase itself to a mass audience of crypto enthusiasts with a strong and favorable first impression.
View other cases:
GoMining
Our founder and CEO, Mike Ermolaev, joined forces with GoMining to deliver exclusive weekly digests of the industry’s most significant news as part of the client's commitment to providing their loyal community with high-quality expert content.
Discover case
ChangeNOW
We turned the brand's battle against cyber theft into a buzzworthy narrative, catching major attention with sharp articles and media strategies that even top crypto players like Cointelegraph and Coindesk couldn't ignore.
Discover case
Company under NDA
During the 2.5-month SERM campaign, we helped the client improve its online brand reputation so that they received a minimum company rating of 4 stars across all major review platforms, with an average of 75% to 100% positive reviews on each site.
Discover case

\Contact us

Please fill in all required fields
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.