\GoMining & Crypto Daily – Augmenting brand reputation through a turnkey interview series with industry titans
Type of client:
Mining platform
Company size:
Enterprise
Year:
2024
Overview
GoMining, a long-standing online platform that eliminates technical mining complexities by offering Bitcoin hashrate ownership via NFTs, aimed to advance its industry reputation as part of an impactful brand awareness strategy. To develop the most effective PR tools that would upgrade the brand's image and provide a quality first touch with new audiences, GoMining turned to us for assistance.
What we did
We invited GoMining to establish itself as a promoter of valuable crypto content. Within this narrative, our founder and CEO, Mike Ermolaev, leveraged his expertise as an exceptional interviewer by hosting the highly regarded "Crypto Opinion with Mike Ermolaev" interviews on Benzinga.com, reaching an audience of over 18 million. In collaboration with Crypto Daily, Mike introduced the special "GoCrypto" series of industry talks with crypto celebrities, exclusively powered by GoMining. Handling this campaign as a turnkey project, we managed the entire scope of work, from negotiating terms with Crypto Daily and finding interviewees to preparation activities and content creation.
Results
Throughout the campaign, we have released several interviews with C-level professionals and founders from major corporations, including TRON, S&P, Coinbase, Binance, Ripple, and Sky Mavis. As a result of our partnership with Crypto Daily, these top-tier interviews reached a 10.8 million audience, while the number of re-publications on other platforms extended our joint outreach to nearly 545 million. The custom interview series, based on Mike Ermolaev’s interviewing experience, has allowed GoMining to showcase itself to a mass audience of crypto enthusiasts with a strong and favorable first impression.
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