\ChangeNOW – Elevating hacker resilience to headline news
Type of client:
Crypto Exchange
Company size:
Enterprise
Year:
2023
Overview
ChangeNOW found themselves in a high-stakes situation when their risk prevention system spotted and stopped some fishy transactions in ALGO and USDC on the Algorand blockchain, adding up to a hefty $1.5M. Digging deeper, it turned out that these transactions were tied to a string of recent hacks hitting the Algorand community. We needed to make the complexity of the Algorand thefts crystal clear, without causing confusion.
What we did
Overnight, our crew got cracking on a savvy plan to make this breaking crypto news the buzz everyone's talking about. We handpicked the most suitable media platforms to distribute 8 specially tailored news-like pitches about the incident, making sure each pitch hit the right note. We meticulously collaborated with the editorial teams to release the final articles, carefully timing and cross-posting them to gain maximum visibility and generate interest among top-tier crypto publications.
Results
The first batch of articles hit the presses the very next day, a rapid response is critical in this game where even a minute's delay can be costly. But the real kicker was how our well-thought-out plan set off a domino effect of organic reposts, culminating in features by crypto giants like Cointelegraph and Coindesk. Amid the ripple of organic shares, ChangeNOW emerged as more than secure – it became synonymous with transparency and reliability in the crypto space.
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