Our PR strategy began with thorough content planning and the selection of ideal media channels to target the right audiences. In line with the client’s business goals, we chose the best media outlets and developed a custom strategy to attract users potentially interested in joining the app and giveaway. After conducting extensive product research, we helped Step App identify their key USPs and transform them into compelling sales copy for lead-generating articles. Utilizing our in-house technologies, we selected the appropriate article formats and took over content distribution, while also collaborating with the brand to produce striking visuals driven by SEO strategies to improve Google's rankings.

The campaign was conducted in three stages. Overall, we published 75 lead-generating articles across four media platforms, precisely targeting audiences in the US and the UK. As a result, we accounted for 60% of all user traffic on the Step App website and helped attract over 2000 users to the client’s FITFI giveaway. Notably, throughout the campaign, the token’s price experienced several peaks, coinciding with each stage, and ultimately increased by 138%, from $0.00632 to $0.01505. Additionally, FITFI’s market cap and daily volume both surged by over 150%.