\Choise.ai – Communicating company updates and CHO token prospects amid a major business overhaul
Type of client:
Crypto banking solutions
Company size:
Enterprise
Year:
2024
Overview
Choise.ai, an ultimate ecosystem of enterprise-grade crypto banking solutions, underwent an extensive business transformation, merging its B2C and B2B projects under one roof. This transformation involved introducing multiple crucial updates to the market at regular intervals, which required long-term and cohesive PR support. At the heart of Choise.ai’s strategic business shift was the upgraded tokenomics and expanded utility of its underlying token, CHO. So, we also had to demonstrate CHO’s investment appeal by highlighting its undervalued status and explaining why the emerging changes would serve as the main drivers behind its anticipated price rally. Simultaneously, our PR efforts aimed to help the client regularly appear on the most popular news feeds and generate the buzz needed to bring Choise.ai and CHO to the attention of prominent crypto influencers.
What we did
Taking on strategic planning, we hit the ground running. Each week, we devised a content plan, carefully selecting article types and topics to emphasize the importance of each company update. As these updates boosted the CHO tokenomics, we also focused on communicating the token’s increased investment potential to a broader audience of crypto investors, adjusting and improving PR approaches based on market realities. We then carefully selected media outlets, considering both the quality and quantity of re-publications for each article, to ensure the client received the necessary exposure. As our serial PR campaigns unfolded, we rotated the most appropriate platforms, gradually adding new ones and creating links between publications to ensure that users did not miss a single detail about the company’s evolution. In this way, we supported the existing organic interest in Choise.ai in the crypto media field.
Results
During the three-month campaign, more than 60 articles about Choise.ai and its CHO token were published, leading to significant PR mentions in media outlets like Cointelegraph, CryptoDaily, Insider Monkey, U.today, Cryptopolitan, and others. This coverage enabled the company to engage directly with an audience of 258 million potential Choise.ai users and CHO investors. The number of re-publications on other platforms and the client’s desired news feeds, including CoinMarketCap, Binance Feed, TradingView, and Google News, totaled 2,729 and extended the joint outreach to 7 billion, with each article averaging 50 re-publications. Notably, throughout the campaign, the value of CHO increased from $0.04 to about $1.14, marking a 28.5x growth and hitting its 10-month high.
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